{"id":3051,"date":"2023-11-09T17:28:01","date_gmt":"2023-11-09T16:28:01","guid":{"rendered":"https:\/\/corporate.nevermined-diamonds.com\/?p=3051"},"modified":"2023-11-09T17:40:52","modified_gmt":"2023-11-09T15:40:52","slug":"next-gen-jewellery-brand-mandana-and-laboratory-diamond-manufacturer-nevermined-build-classrooms-for-more-self-awareness-in-south-africa","status":"publish","type":"post","link":"https:\/\/corporate.nevermined-diamonds.com\/en\/mandana-en\/next-gen-jewellery-brand-mandana-and-laboratory-diamond-manufacturer-nevermined-build-classrooms-for-more-self-awareness-in-south-africa\/","title":{"rendered":"Next-Gen-Jewellery-brand mandana and laboratory diamond manufacturer Nevermined build classrooms for more (self-)awareness in South Africa"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2><span style=\"color: #ffffff;\">New | In the sign of the planet &amp; its children<\/span><\/h2>\n<h3><span style=\"color: #ffffff;\">Next-Gen-Jewellery-brand mandana and laboratory diamond manufacturer Nevermined build classrooms for more<br \/>\n(self-)awareness in South Africa<\/span><\/h3>\n<\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li>In collaboration with the non-profit organisation Earthchild Project, a feel-good space was created for over 1,100 children in Khayelitsha, one of South Africa&#8217;s largest townships<\/li>\n<li>Yoga, meditation, healthy eating &amp; mindfulness exercises strengthen schoolchildren emotionally and mentally for better future prospects<\/li>\n<li>Supermodel Nadine Mirada: \u201eincredibly great way to take responsibility as a brand and really make a difference\u201c<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>In Khayelitsha, the second largest township in Cape Town, South Africa, almost 1 million people live in a very small area. Their everyday lives are often characterised by a lack of supplies and hunger, violence, a lack of education and unemployment &#8211; which only drives up crime rates. A staggering 85% of young people in the townships of South Africa have no employment, making their fate seem predetermined.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>One organisation that has been fighting to make a difference since 2007 is the <em>Earthchild Project<\/em>. The non-profit organisation, founded by <strong>Janna Kretzmar<\/strong>, supports underserved schools with programmes and free lessons. But not in maths, English or physics: the dedicated volunteers at the <em>Earthchild Project<\/em> teach schoolchildren how to treat the environment with respect, eat healthily and treat themselves and each other with love. The curriculum includes yoga and meditation, organic gardening, closeness to nature, mindfulness and teaching values. A healthy meal is also included &#8211; often the only meal of the day for the children.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>Moved and inspired by Janna Kretzmar&#8217;s work, bestselling author, podcaster and mindset coach <strong>Laura Malina Seiler<\/strong> founded the German <em>EarthChild e.V.<\/em> together with her and nine other members at the end of 2022 to publicise the project in Germany and around the world. The beginning of a journey that crossed the path of mandana and Nevermined shortly afterwards.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><h3><span style=\"color: #ffffff;\">Christine Seifert, Founder and CEO of mandana and Nevermined:<\/span><\/h3>\n<p>We were in the middle of launching our jewellery brand mandana and our laboratory diamond production Nevermined when we got to know the <em>Earthchild Project<\/em>,&#8221; reports the founder. \u201eFrom the very first moment, we were incredibly moved by the team&#8217;s value-orientated commitment. We make our premium jewellery exclusively with recycled gold and lab-grown diamonds and have founded our own diamond production company, Nevermined, in Essen, Germany, because we are aware of the devastating impact of of open-cast diamond mining on people and the environment. A large part of this takes place in Africa. We work every day to produce diamond jewellery transparently, fairly and ethically in order to protect the people and nature in precisely these areas. We therefore quickly realised that we wanted to support the work of the NPO.\u201c<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><h3><span style=\"color: #ffffff;\">\u201eI am beautiful, I am strong, I am awesome\u201d \u2013 your own classroom in South Africa<\/span><\/h3>\n<p>Built by <em>Earthchild Project<\/em>, financed and supported by mandana and Nevermined, the first dedicated classroom was opened in October 2023 for use by over 1,100 schoolchildren in Khayelitsha. \u201ePreviously, when we held our yoga classes and meditation sessions, they took place under a tarpaulin on a dusty floor\u201c, says Janna Kretzmar. \u201eThe children see the school as a safe space. Now they can finally do that in the truest sense of the word! Many of them have never entered such a solid, spacious and beautifully designed room. With over 96 square metres of space, we finally have enough room to free our minds from the stresses and strains of everyday life. And even for 40 yoga mats sponsored by Nevermined and mandana. We can also train our teachers here in peace and quiet.\u201c In addition to yoga, meditation, affirmations, healthy eating and mindfulness exercises, the children also love the <em>Worm Farm<\/em>. In large boxes, they use worm excrement to produce organic fertiliser to grow their own vegetables. \u201eIt&#8217;s so nice to see our work bearing fruit\u201c, enthuses Janna Kretzmar. \u201eThe older children are already holding breathing exercises for the younger ones. In future, this will take place in our classroom.\u201c<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><h3><span style=\"color: #ffffff;\">Nadine Mirada: \u201eA sign of social responsibility\u201c<\/span><\/h3>\n<p>In addition to the team around founder Christine Marhofer, brand ambassador <strong>Nadine Mirada<\/strong> also travelled to the opening in October. Since the launch in 2023, the Austrian top model has already walked the red carpet for mandana and Nevermined in Cannes and shot jewellery collections in her favourite city, Venice. When she&#8217;s not posing for the covers of international fashion magazines, she advocates body positivity, social and environmental responsibility, naturalness, authenticity and diversity in front of her 500,000+ Instagram followers. In South Africa, she was able to experience the social commitment she shares with her partner brands live. \u201eThe new Nevermined and Mandana classroom is not only a real enrichment for the children, as you can see from the countless shining eyes here, but also a symbol of how to assume social responsibility as a brand. An incredibly great way to really make a difference! I could hardly be prouder to accompany mandana and Nevermined as a brand ambassador\u201c, emphasises Nadine Mirada.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#ffffff;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:var(--awb-color7);--button_gradient_bottom_color_hover:var(--awb-color7);--button_margin-top:30px;--button_margin-bottom:30px;\" target=\"_self\" title=\"Download press release\" aria-label=\"Download press release\" href=\"https:\/\/corporate.nevermined-diamonds.com\/wp-content\/uploads\/2023\/11\/231106_NEV_MAN_Pressemitteilung_Earthchild-Project_EN.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download press release (EN)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><h3><span style=\"color: #ffffff;\">Pressekontakt<\/span><\/h3>\n<p>Michelle Fitzon<\/p>\n<p>Nevermined\u00a0GmbH<br \/>c\/o Michelle Fitzon Public Relations<br \/>Im Teelbruch 122<br \/>45219 Essen<br \/>Germany<\/p>\n<p>Email: <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:michelle@michellefitzon.com\">michelle@michellefitzon.com<\/a><\/span><br \/>Phone: +49 176 80507105<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h3><span style=\"color: #ffffff;\">\u00dcBER MANDANA<\/span><\/h3>\n<p><strong>Next Generation Jewellery for Next Generation Customers<\/strong><\/p>\n<p>The neo-luxury jewellery brand mandana was founded in 2021 by Christine Seifert and creates high-quality jewellery collections with Nevermined diamonds grown especially in Germany. The brand represents \u2018conscious luxury\u2019: all mandana jewellery is made from recycled 750 gold (18 carat) and is holistically entirely sustainable \u2013 from production to packaging. The brand represents strong values and ideals. Sustainability, diversity, fairness, respect, mindfulness, social justice and women\u2019s empowerment shape everything mandana does. The mission: to spark change \u2013 and usher in an age where we express our values through jewellery.<\/p>\n<h3><span style=\"color: #ffffff;\">\u00dcBER NEVERMINED<\/span><\/h3>\n<p><strong>Next Generation Diamonds for Next Generation Jewellery<\/strong><\/p>\n<p>Nevermined GmbH was founded in 2021 by Christine Seifert and Michael Marhofer in Essen, Germany. In the heart of the Ruhr region, Nevermined grow genuine laboratory diamonds of the highest quality standards according to the 4C. The stones are used in premium fine jewellery from partner brand mandana. As one of the first manufacturers of its kind in Germany, Nevermined is doing pioneering work for the jewellery industry in the field of lab-grown diamonds and is committed to transparent and conflict-free production. Driven by the values of our time, the Nevermined team is particularly passionate about sustainability. That is why the brand powers its production exclusively on renewable energy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mandana-en","category-nevermined-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Next-Gen-Jewellery-brand mandana and laboratory diamond manufacturer Nevermined build classrooms for more (self-)awareness in South Africa - Nevermined<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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