Teaming up: Nevermined diamonds and mandana jewellery are official partners of the DFB German women’s national football team
- Three strong brands coming together to take a stand for diversity, fairness, sustainability and women’s empowerment
- DFB: ‘We want to break down prejudices together. Playing well and looking stylish are absolutely not mutually exclusive.’
- Since 2023, Nevermined and mandana have been ushering in a change: to a new age where we express our values through luxury jewellery
A diverse society where neither gender, nor skin colour, nor other outward appearances influence success and respect. A world where sustainability and fairness are paramount. An era when women can pursue their passions and exercise their talents without being questioned for it: These are the values shared by the German national women’s football team, Nevermined and mandana alike. From July 2023, the brands are set to enter into a partnership in which a series of shared campaigns will promote the issue of female empowerment. After all, while the women’s national team has been championing this for many years, Nevermined and mandana, which went public as new brands in 2023, were also founded and led by a strong woman.
Christine Seifert, founder and CEO of Nevermined and mandana:
‘My wish was to create something long-lasting with staying power that has a material and – like football – an emotional value, too, reflecting the important values of our time. Since Nevermined and mandana were founded, we have been transforming the understanding of luxury by democratising it: moving towards ‘conscious luxury’, where a piece of jewellery gains value not through scarcity or rarity, but through its contribution to a fair and sustainable future. Together with the women’s national team, we want to do or bit and strengthen our shared values. The partnership ahead is an important step on our journey.’
Dr Holger Blask, Managing Director Marketing, Sales & Events of DFB GmbH & Co. KG.:
“We are very pleased about the new partnership between the DFB and Nevermined Diamonds,” says Dr. Holger Blask, Managing Director of DFB GmbH & Co.KG. “Nevermined Diamonds produces diamonds of exceptional quality and also has a strong focus on sustainability as well as fair production conditions, thus matching the values that the women’s national team also displays on the pitch.”
Nevermined GmbH was founded in 2021 by Christine Seifert and Michael Marhofer in Essen, Germany. In the heart of the Ruhr region, Nevermined grows genuine laboratory diamonds of the highest quality standards according to the 4C. The stones are used in premium fine jewellery from partner brand mandana. As one of the first manufacturers of its kind in Germany, Nevermined is doing pioneering work for the jewellery industry in the field of lab-grown diamonds and is committed to transparent and conflict-free production. Driven by the values of our time, the Nevermined team is particularly passionate about sustainability. That is why the brand powers its production exclusively on renewable energy.
Nevermined and mandana
Nevermined is one of the first producers of lab-grown diamonds in Germany. At its premises in Essen, North Rhine-Westphalia, pioneering work is being done for the jewellery industry in the field of lab-grown diamonds – sustainably, transparently and, above all, free from conflict. After all, natural stones extracted in mines, unlike laboratory-grown ones, are associated with devastating impacts on people and nature. With her second brand, mandana, Christine Seifert has turned her vision into reality: to finally offering sustainable and fairly produced luxury jewellery that doesn’t have to do without real diamonds.
‘Our lab-grown diamonds meet the same 4C standards as natural diamonds. We are revolutionising everything necessary to finally produce diamond jewellery fairly and sustainably and to make it accessible to a wider audience.’
– Christine Seifert